The go-to resource to learn in-depth about the Pathrise Program
https://www.youtube.com/watch?v=vC3vwTPCMuo
Pathrise is an online career accelerator where you don’t pay unless you land a job. We provide three things in particular:
Pathrise provides coaching, a network and an online software platform to job seekers
Pathrise provides coaching, a network and an online software platform to job seekers
Pathrise is used from the start to the end of the job, for topics like resume review, opportunity sourcing, interview preparation and negotiation strategy. Ultimately, the main value proposition of Pathrise is to help you land the best possible job (in terms of salary, timing and fit) by the end of the program.
Three needs influenced by our careers that we cannot afford to compromise on
Three needs influenced by our careers that we cannot afford to compromise on
Ultimately, Pathrise thinks about the job search like a funnel optimization problem in the same way that large companies think about marketing, sales and recruiting as funnels as well.
When a large company approaches a funnel problem like marketing, they invest millions if not billions of dollars in budget to optimize each and every detail of it, down to the exact right word for word messaging, pixel location and color hexadecimal code of a sign up button to eek out an extra 0.1% conversion rate. Why do they do this? Because funnel problems can be scientifically solved in a way where each dollar invested leads to a predictable increase in conversion rates throughout the funnel and more dollars out in terms of revenue for the company at the end of the day.
A/B testing is only one of many techniques used by companies to invest in their funnel optimization problems
When you break down all the different ways that a company invests in a funnel optimization problem like growth marketing, it is clear their approach is incredibly sophisticated: